Web desk: Apple, known for its premium and expensive MacBooks, is reportedly planning to enter the budget laptop market for the first time, giving users a chance to enjoy an affordable MacBook.
According to Bloomberg journalist Mark Gurman, Apple is working on a new low-cost MacBook for 2026.
Looking for an Affordable MacBook?
The laptop will cost well under one thousand dollars. Some reports suggest the price could be as low as $599.
The device is currently in early production under the code name “J700.” To keep costs low, Apple is expected to use a smaller screen and a cheaper LCD panel compared to the current MacBook Air. The screen size may be around 12 inches.
Reports also suggest that Apple is considering using an A-series iPhone processor in the new MacBook. The company claims that this processor can provide performance suitable for a MacBook.
Experts believe the new MacBook will be aimed at students, regular users, and businesses. It will be useful for everyday tasks such as web browsing, creating documents, and light media editing.
Apple also hopes to gain a stronger position in the education market. Currently, Chromebooks dominate this sector.
Launching a MacBook priced between $300 and $600 would be a major strategic change for Apple. The company’s cheapest current MacBook Air, the M4 model, costs $999. Some retailers sell the older M1 MacBook Air, which is five years old, for around 600 dollars.
In the current economic situation, many consumers are facing inflation and financial pressure. Experts say a low-cost MacBook is timely and could help Apple reach a new and wider audience.
The move may also increase Apple’s market share in countries where high-priced laptops are not affordable for most people. Analysts say this could be a significant shift in Apple’s approach to laptops.
The new MacBook could be a simple, affordable device. It is expected to provide essential features without the premium price tag. Apple’s plan shows that the company is willing to expand beyond its traditional high-end market.
