WEB DESK: The Magnum Ice Cream Company Pakistan Limited has officially been registered in Pakistan. And it has brought a new beginning to the ice cream and frozen desserts sector in the country.
This development was made after Magnum Ice Cream Company separated globally from the Unilever Group earlier this year.
The Magnum Ice Cream Company Netherlands B.V., which is the headquarters of the group, intends to invest in Pakistan.
These investments will aim at increasing manufacturing capacity, enhancing cold-chain operations, and enhancing digital operations.
Job Opportunities
This will bring multiple job opportunities in the next few years, which will boost economies and sustainability.
Magnum Pakistan is the current market leader in the frozen dessert and ice cream industry.
Moreover, the ice cream business has operated in the country, serving the population in Pakistan over the past three decades.
At the event, Country General Manager Kayhan Zenginoglu said that the launch is a significant milestone.
According to him, the company tries to provide high-quality, innovative, and enjoyable experiences to the consumers.
Millions of litres are already produced in Magnum Pakistan, and it is intended to boost production in the near future.
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