YouTube is giving celebrities, actors, musicians, and entertainers a free tool to help find fake AI videos using their faces. The tool is designed to detect deepfakes, where a person’s face is copied, changed, or generated by artificial intelligence.
Earlier, this tool was given to politicians, journalists, and government officials. Now, it is expanding the service to the entertainment industry, including agencies, management companies, and the celebrities they represent.
Major Hollywood agencies including Creative Artists Agency, United Talent Agency, and William Morris Endeavor have reportedly worked with YouTube to improve the system for entertainers.
If a deepfake is found, the celebrity can request YouTube to remove it. Entertainers can use the tool even if they do not have their own YouTube channel.
This step comes as AI-generated videos of famous people have become more realistic and easier to create. Some videos have shown dead celebrities, while others have used the faces of actors such as Brad Pitt and Tom Cruise in fake scenes. These videos have raised concerns in Hollywood about privacy, reputation, copyright, and misuse of identity.
Such deepfakes can damage careers, spread false information, and make it look like famous people support things they never agreed to. YouTube says it is working with talent agencies to improve the tool and make it more useful.
YouTube has also supported proposed US laws such as the NO FAKES Act, which would require online platforms to respond more quickly to AI impersonation complaints.
Overall, this tool of YouTube is an important move to protect public figures from AI misuse. It may not stop deepfakes completely, but it can help detect them faster and reduce their damage.
YouTube announces big update for livestream viewers
YouTube earlier rolled out a major update to improve the viewing experience during livestreams, particularly by reducing ad interruptions under certain conditions.
The platform had recently faced criticism over the increasing frequency of ads during videos and live sessions. Addressing these concerns, YouTube has introduced new changes that will automatically show fewer ads to viewers who support creators through Super Chat, Super Stickers, or gifting features.
According to the update, users who make such purchases will be granted a temporary ad-free window immediately after their contribution. This feature will apply automatically to creators who have enabled automatic ads, which is the default setting on the platform.
The move is designed to ensure that key engagement moments, such as when creators acknowledge supporters, are not disrupted by ads. In addition, YouTube’s system will also activate ad-free windows during peak engagement periods, such as sudden spikes in comments, to maintain the flow of the livestream.
The company noted that excessive ad interruptions can negatively impact the “collective vibe” of live sessions. Previously, YouTube had adjusted ad timing to avoid breaking important moments, though this often resulted in ads appearing later instead.
