Beginning today, September 18, ARY has officially shifted its content towards its OTT app with an aim to make the audience familiar with the new platform and help them access their favourite programmes from the app.
This move has encouraged various users to use the ARY Plus app on their phones, smart TVs and other compatible devices. But, some viewers have reported issues with the new system, especially when they are trying to download and install the app on their TV sets.
The switch has made a difference for those who used to watch ARY shows on TV, as they are now viewing them through other platforms. Users are no longer able to access the content on YouTube but have to search the app to locate the programmes they wish to view.
For those who aren’t as tech-savvy in terms of how to install and use apps on smart TVs, this can be a confusing process. The user may have to find the application in the App Store on their TV, download it and then surf the platform to begin viewing.
The change has also raised queries in the minds of viewers regarding how to continue watching ARY’s regular broadcast on their TV sets. Some have been able to install the app successfully, but others have been posting on social media about the problems they’ve encountered with the transition.
One of the most significant challenges seems to be adjusting to a viewing approach that differs from the standard TV format. It might take some time to find the right application, get used to the interface and become familiar with the location of various programmes, especially for first-time users.
The move represents a major shift in the way ARY gives access to its content. With the app as the primary platform for accessing ARY programming, viewers can anticipate becoming more accustomed to the experience and features.
The transition has left some viewers scratching their heads as to how to access the app on their smart TVs and how to adapt to a new way of watching shows they have watched by browsing on YouTube.