The Federal Board of Revenue (FBR) has introduced updated customs values for imported carbonated drinks, aiming to improve the assessment of duties and taxes.
The new values were issued by the Directorate General of Customs Valuation in Karachi under Valuation Ruling No. 2052 of 2026.
FBR adds custom values on imports
The revised list includes well-known international brands such as Pepsi, Coca-Cola, Fanta, Sprite and 7Up.
It also covers other beverages, including flavoured drinks like Kinza, Glinter and Freez, as well as products from Schweppes.
Officials say the update reflects current market conditions and a wider range of imported products.
Previous rates
Earlier customs values were set under a 2016 ruling, which officials said no longer reflected market realities.
As a result, authorities carried out a fresh review process.
Importers and other stakeholders were invited to share their views and provide supporting documents.
Some stakeholders said their declared import values were accurate and consistent with recent trends, and did not indicate under-invoicing.
Data review and market checks
The Directorate said it examined import data from the past three months, along with market surveys and online price trends.
Officials also carried out visits to wholesale and retail markets to better understand actual selling prices.
A supplier-wise database was developed to support the valuation process.
Different valuation methods under the Customs Act 1969 were reviewed.
However, due to limited comparable data, authorities relied on market-based assessment methods.
New values to guide tax collection
The Directorate said the updated customs values will now be used to calculate duties and taxes on imported beverages.
Officials added that the revised framework is intended to provide a more consistent and transparent basis for valuation, while keeping pace with international price trends.
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