Instagram has unveiled a modernised design for its logo after nearly a decade. The company said the update aims to make the platform’s visual identity more modern and distinctive.
Meta, the parent company of Facebook, Instagram and WhatsApp, introduced the new logo last week. It marks the first update to the photo and content sharing app’s logo in 10 years.
Instagram head Adam Mosseri said in a post on the platform that the wordmark at the top of the app had remained unchanged for a decade, making it time for a refresh.
Mosseri said the new design is “cleaner and more modern” while retaining elements of the original design, along with the simplicity and craftsmanship that have long been part of Instagram’s identity.
However, the redesign received mixed reactions from users. Some commenters pointed out that the letter “r” in the new logo appears similar to the letter “z.”
One user criticised the change, arguing that Instagram should focus on fixing issues such as its algorithm instead of redesigning its logo, adding that the company pays its employees six-figure salaries.
Earlier, Meta disabled a controversial artificial intelligence feature on Instagram just days after its launch. The feature, was introduced as part of Meta’s new AI image-generation model called Muse Image, allowed users to generate AI-created images by referencing content from public Instagram accounts.
The AI-powered feature enabled users to create customised images simply by tagging a public Instagram account in a prompt. Meta AI would then use publicly available profile photos and posts as visual references to generate entirely new AI images.
Public account owners were not notified when their images were used, and the feature was enabled by default for eligible public accounts. This automatic enrollment became the centre of public criticism by users, as placing the burden on users to manually disable the feature was unacceptable, particularly when many users were unaware that their public content could be used in AI-generated images.
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