Meta is looking to offer more than the current subscription options on the Meta Verified subscription plan, which will likely be aimed at a more general audience.
While Meta Verified is mainly focused on content creators and businesses right now, the upcoming subscriptions are targeted at appealing to regular users as well. The company has not yet revealed specific features but it confirmed that these plans will go beyond tools for creators.
Meta Verified offers verified badge to subscribers, 24/7 customer support, protection against impersonation, search optimisation, exclusive stickers and more.
These features aim to assist creators in securing their identity, creating more visibility and engagement, but they do not target the casual users.
The new subscription plans, in contrast, are aimed to cater to a broader audience, signalling Meta’s push to diversify revenue streams and find new ways to monetise its platforms.
The new supscitption plan comes due to increasing competition on social media platforms. Paid subscriptions have already been successful for other platforms, such as Snapchat+. Snapchat+, from $3.99/month now has more than 16 million subscribers.
However, Meta is facing some difficulties in persuading the users to opt for another subscription. Many consumers already pay for multiple digital services, which creates the risk of subscription fatigue.
For Meta to succeed, it needs to deliver a compelling product, which is different from free alternatives and services offered by competitors.
Meta plans to use a community-driven approach to rolling out these new subscriptions. The company plans to collect and take into account user feedback and refine features based on real-world responses before it is made more widely available.
By listening intently to its users, Meta hopes it can place its paid services effectively in a very crowded market while balancing its revenue goals with user satisfaction on one hand.
This expansion is part of Meta’s ongoing evolution in its business model, both tapping into subscription-based revenues while responding to the changing needs of both creators and casual users.
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