The Kuwaiti government has introduced a new media law for social media influencers, digital content creators and individuals involved in advertising activities, introducing new regulations governing online promotions, advertisements, competitions and AI-generated content.
According to foreign media reports, the new law aims to bring commercial activities on social media within a regulated legal framework and protect users from misleading or unclear promotional content.
The law will apply not only to Kuwaiti citizens but also to foreign residents and tourists who conduct commercial or promotional campaigns targeting the Kuwaiti public.
Those involved in such activities will be required to obtain an official licence from the relevant ministry, regardless of whether they receive payment for the promotional campaign or carry it out free of charge.
Clear identification of advertisements mandatory
Under the new law, influencers and advertisers will be required to clearly disclose whether a post, video or other content is commercial or promotional in nature. Authorities say the measure is intended to help users distinguish between ordinary posts and content published for commercial purposes.
Licence valid for two years
According to reports, applications for licences will be decided within 60 days, while an issued licence will remain valid for two years.
A licence may be suspended for up to six months or cancelled in cases involving violations of the law, using a person’s image or name without permission, or interfering with private life.
AI-generated content also covered
The new law also provides for regulations governing content created using artificial intelligence, online competitions and giveaway schemes.
The relevant minister has been authorised to establish ethical and professional standards for AI-generated content, online competitions and the distribution of prizes, while also ensuring the protection of children and consumers.
No pre-publication censorship
The law also makes clear that content will not be subject to prior censorship before publication. However, once published, content may be reviewed against established legal and ethical standards, and individuals or organisations may be held accountable for violations.
The Kuwaiti government’s move comes amid the growing influence of social media and represents an effort to bring digital advertising and online content within a clearer legal framework.