Samsung has rolled out fresh price cuts on several smartphones in Pakistan under what it is calling a Ramadan offer.
At first glance, the discounts look timely, arriving just ahead of the holy month when spending on essentials and electronics often picks up. But a closer look suggests the move may be more about clearing stock than launching a truly new deal.
According to updated prices listed by Samsung Pakistan, the Galaxy S25 base model with 512GB storage is now available for Rs270,000. This reflects a reduction of Rs45,000 from its earlier price. The higher-end Galaxy S25 Ultra with 512GB storage has also seen a major cut. It is now priced at Rs352,000 after a discount of Rs78,000.
Samsung has also reduced prices in its more affordable Galaxy A series. The Galaxy A07 with 64GB storage is now selling for Rs26,000, down by Rs3,000. Meanwhile, the Galaxy A17 with 128GB storage has received a Rs4,000 cut and is now priced at Rs52,500.
However, not all models are part of the offer. Samsung has quietly removed the earlier discount on the Galaxy A56 5G. The phone is currently listed at Rs151,000 on the company’s official website, with no Ramadan-related reduction.
Local mobile dealers say the so-called Ramadan offer is not entirely new. They point out that many of these discounts were already available before being repackaged under a seasonal label. In their view, the timing may be aimed at attracting attention rather than delivering fresh savings.
Shop owners also highlight a broader challenge for Samsung in Pakistan. Sales of Samsung phones are reportedly slower compared to rival brands such as Redmi, Infinix, Oppo and Tecno. One key reason is pricing. Retailers say a decent Samsung smartphone now starts at around Rs65,000, while other brands offer stronger specifications at lower prices.
For instance, the Galaxy A17 is priced close to Rs65,500 in the market and still uses a drop-notch display, a design many buyers see as outdated. In comparison, phones like the Redmi Note 14, available for around Rs55,000, offer a modern dot-notch screen and better overall value.
Because of this gap, many Pakistani buyers are shifting towards brands that deliver more features for less money.
In that context, Samsung’s Ramadan offer appears less like a real discount and more like an effort to clear existing stock and make room for upcoming models. For consumers, the deals may still be useful, but they come with the need to compare carefully before buying.
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