Pakistan Suzuki Motor Company Limited (PSMCL) has introduced Suzuki Fronx at PAPS 2025 in yet another big achievment for the company.
Suzuki also announced plans to expand its product portfolio with the official launch in May 2026. Suzuki Pakistan has introduced a new category XUV and will be the first locally assembled vehicle in this category.
Masafumi Harano Managing Officer & Executive General Manager, Automobile Marketing Asia, Latin America and Oceania shared the global direction, creating value for society through mobility.
As the world shifts toward cleaner, more connected, and more efficient transportation and important considerable initiative of Biogas, Suzuki is embracing this transformation with renewed energy and vision.
During the Speech Mr Hiroshi Kawamura, Managing Director of Pak Suzuki Motor Company Limited (PSMCL), emphasized Suzuki’s legacy of over five decades that is built on trust and partnership in Pakistan. He reaffirmed the company’s “Made in Pakistan” philosophy as the driving force behind its expanding product portfolio.
Mr Aamir Shaffi Executive Officer Marketing and Sales explained how Suzuki Fronx introduces a new segment tailored for customers seeking an upgrade from hatchbacks and sedans. It bridges the gap between hatchback, sedans and SUVs, setting the foundation for a new market direction.
Aligned with Suzuki’s philosophy of growing with the people of Pakistan, Suzuki Fronx embodies practicality, performance, and style. Introducing the new XUV segment, it bridges functionality with sophistication offering comfort, efficiency, and lifestyle appeal. Targeting hatchback and sedan users, who make up over 50% of the market size.
Global equipment includes a 360 degree camera (GLX), hill-hold control, and multiple airbags (front, side, and curtain). These features improve parking, hill starts, and overall occupant protection.
With an estimated price of PKR 6–7 million (subject to final trim and taxes) would place the Suzuki Fronx in Pakistan below crossovers like the Kia Stonic, Peugeot 2008, and MG ZS, making it an attractive “step-up” from hatchbacks such as Swift or Wagon R.
Also read: Pak Suzuki Introduces 0% Markup Instalment Plan for GSX 125 Motorcycle
