Apple’s reach continues to grow as the company revealed that more than 2.5 billion Apple devices are now actively in use worldwide, marking another major milestone for the Cupertino-based tech giant.
The figure was shared alongside Apple’s latest earnings results, which showed strong momentum across its products and services. Apple CEO Tim Cook said the expanding installed base reflects high customer satisfaction and ongoing demand for the company’s devices and digital offerings.
A year ago, Apple reported around 2.35 billion active devices. The steady rise highlights a growing opportunity for Apple to expand its services business, which includes Apple Music, iCloud+ storage and professional tools such as Final Cut Pro, Logic Pro and Pixelmator Pro.
With more devices in daily use, Apple has a larger audience to offer subscriptions and bundled services.
The update came as Apple reported record revenue of $143.8 billion for the fourth quarter of the 2025 calendar year, up 16 percent from the same period last year. The results were largely driven by great iPhone sales during the holiday shopping season.
iPhone revenue reached $85.2 billion in the quarter, the highest level ever recorded for the product. This marked a 23 percent increase from $69.1 billion a year earlier. Cook described demand as unusually strong across all regions and said sales exceeded the company’s expectations.
Apple did not share sales figures for individual models, but said performance was driven by the iPhone 17 family. The current lineup includes the iPhone 17, iPhone Air, iPhone 17 Pro and iPhone 17 Pro Max.
With the holiday period included in the quarter, many new devices likely found their way into users’ hands, further boosting Apple’s growing global footprint.
The growing use of Apple devices, particularly iPhones, is also visible in Pakistan. Despite their high prices and costing nearly double compared to some other countries, demand for Apple iPhones in Pakistan remains unbothered.
