Vine, the six-second video platform that shaped early internet culture is officially back and this time as “diVine.”
The resurgence of ‘Vine’ is supported by former Twitter CEO Jack Dorsey and led by ex-Twitter engineer Evan Henshaw-Plath.
The original Vine app was permanently shut down in 2017 but interestingly before the app disappearance, the volunteer group Archive Team backed up thousands of videos.
Thanks to that effort, diVine now offers access to more than 100,000 archived Vine clips, TechCrunch reported. Users can watch classics or create their own new six-second videos.
Rabble says the goal is to “capture the spirit of an earlier internet era.” The era in which people controlled their feeds, followed real creators, and most importantly algorithms didn’t dominate the social media feeds.
He explained that diVine is built around authenticity, featuring real people instead of AI generated content which is circulating frequently on today’s virtual space.
In fact, the app has a firm stance on the usage of artificial intelligence and providing imaginary thought instead of original.
According to a press release, diVine “flags suspected GenAI content and prevents it from being posted,” aiming to restore a space for truly human creativity.
The platform calls its mission a return to “real content made by real people.” Social media users repeatedly announce their reservation of consuming too much content generated by AI which effects human psychology.
diVine is now available on iOS and Android through diVine.video, giving fans a nostalgic and human return to short form video culture.
