Apple has slashed the price of its iPhone 17 series in multiple markets, potentially in advance of the iPhone 18 lineup and Apple’s new foldable iPhone.
Foreign media reports say Apple will launch the new iPhone 18 series and the highly awaited foldable iPhone soon.
Retailers in various nations have begun to provide advance sale offers on various models of the iPhone 17, as they seek to sell off their stock of the earlier versions.
Amazon is reportedly boosting discounts on some models in the iPhone 17 lineup in the United Kingdom.
The price of both the iPhone 17 Pro and the iPhone 17 Pro Max has been cut by up to £150 since their initial release.
The discount in Pakistani currency is over Rs56,000.
The base iPhone 17 is also now much cheaper, with the price reportedly dropping by £100, which amounts to over Rs37,000.
Meanwhile, the 512GB iPhone Air is getting the biggest discount; its price was lowered by £200, over Rs112,000 in Pakistani currency.
It has also been reported that the price of the iPhone 17 series has been reduced in several other European countries, with the different models now available for sale at a discount of €100 to €150.
After announcing an iPhone 18 series, Apple could potentially end iPhone 17 Pro and iPhone 17 Pro Max production, reports Forbes.
In such a case, the current price reductions might be among the final chances to purchase an iPhone 17 Pro at a considerably lower price.
These price cuts may resonate especially with customers who don’t necessarily desire to get the newest iPhone, yet desire a top quality Pro model for a less expensive rate.
In the meantime, there are reports that the new iPhone 18 Pro variants may have a $100-200 price premium over the new generation of phones.
For those seeking to cut costs and yet own a relatively new flagship device, this could make the iPhone 17 series even more appealing.