Web desk: Saudi Arabia has welcomed MrBeast, one of the world’s most popular YouTubers, as part of its efforts to become a global entertainment hub.
Before Mr Beast stars like Cristiano Ronaldo, Naomi Campbell, and Sofia Vergara were there.
MrBeast Launches Beast Land
James Donaldson, who is popularly known as MrBeast online, recently celebrated reaching 100 billion views and is in Riyadh to launch Beast Land. It is a theme park inspired by his videos that feature elaborate endurance challenges and large cash prizes.
“It’s probably one of the best days of my life,” the 27-year-old told Reuters ahead of Thursday’s launch. He spoke to at least nine interviews as part of his Saudi PR campaign, according to the reports.
How Can You “Be In” MrBeast Video?
“One of the top requests I get is: I want to be in a MrBeast video… So now we are creating that in real life, where people can come visit and experience it for themselves.”
The launch reflects the kingdom’s rapid cultural transformation under Crown Prince Mohammed bin Salman’s Vision 2030. Which seeks to diversify the economy and expand entertainment options.
In the past, Saudi youth had few avenues for leisure. Cinemas and concerts were largely banned, giving outsiders the impression that the country was socially inactive.
That perception has shifted, with Riyadh now hosting Riyadh Season.
Beast Land, lit up in neon-blue, combines traditional theme park attractions like rollercoasters with American Gladiator-style challenges, including games where participants face cushioned “doom” if they fail to react in time.
Saudi Arabia has previously attracted global talent with “profitable” contracts. Such as Cristiano Ronaldo’s deal with Al Nassr is reportedly worth over $200 million.
While MrBeast has occasionally courted controversy such as a May lawsuit in Mexico related to a video filmed at ancient Maya pyramids, his Saudi venture highlights the kingdom’s ambitious push to become a major international entertainment destination.
