Renowned Pakistani singer Atif Aslam has highlighted the differences between Pakistan’s and India’s Coke Studio, describing “magic” as the biggest advantage of the Pakistani music platform.
In an interview, Atif Aslam was asked about the differences between the music produced by Coke Studio in the two countries and what gives Pakistan’s version an edge over its Indian counterpart. Smiling, the singer answered with one word: “Magic.”
Atif said that both countries produce quality music and lyrics, but argued that Indian music lacks the rawness and originality that he considers a distinctive feature of Pakistani music. He added that Coke Studio India places greater emphasis on commercial appeal, while Coke Studio Pakistan focuses more on original and distinctive lyrics.
According to Atif, several people often collaborate on the lyrics for Pakistani Coke Studio productions, while artists are also given the freedom to incorporate their own creativity and personal style into the music.
Atif Aslam has maintained a strong association with Coke Studio Pakistan over the years, delivering several performances that have become favourites among music fans. His distinctive voice and versatile style have made him one of the most recognisable artists associated with the platform.
Atif Aslam’s Powerful ‘Tajdar-e-Haram’ rendition wins hearts
One of his most celebrated Coke Studio performances came in Season 8, when he performed the iconic Sufi classic “Tajdar-e-Haram.” The rendition earned widespread praise for its emotional intensity and powerful vocals. He returned to the platform in Season 12 with the soulful “Wohi Khuda Hai.” In Season 14, Aslam showcased his versatility once again with contemporary tracks such as “Sajan Das Na” and “Go,” demonstrating his ability to blend traditional influences with modern pop sounds.
His latest remarks come at a notable stage in his musical career. After a 19-year hiatus from releasing albums, the singer recently returned to the format with his eight-track album Subah Aye Na. Rather than describing the project as a deliberate attempt to challenge the music industry, Aslam has characterised it as a personal journey aimed at breaking away from established conventions and exploring his creativity on his own terms.
Aslam’s career has also had a significant connection with Indian audiences. He first rose to prominence in Pakistan with his breakthrough solo song “Aadat” in the early 2000s before gaining a massive following in India through his successful contributions to Bollywood music. His cross-border popularity has made him one of the most widely recognised Pakistani singers among Indian music listeners.