Pakistani YouTube creators are reaching unprecedented global audiences, with new figures released by Google highlighting the platform’s rapid growth across the country.
According to Google’s latest report, more than 1,200 Pakistani YouTube channels have surpassed one million subscribers, while over 60% of watch time on content produced by Pakistani creators now comes from viewers outside Pakistan, reflecting the platform’s expanding international reach.
The report reveals that Pakistan is now home to more than 140,000 YouTube channels with over 10,000 subscribers and more than 19,000 channels exceeding 100,000 subscribers. Pakistani creators also uploaded over 20 million hours of content during the past year.
Viewers from South Asia, the Middle East, Europe, and North America account for a significant share of the international audience, underscoring the growing global appeal of Pakistani digital content.
Google’s Cluster Director for Pakistan, Philippines and Thailand and Frontier Markets, Farhan Qureshi, said Pakistani creators are showcasing the country’s culture, creativity, and innovation to the world while building sustainable businesses, generating employment, and contributing to the digital economy.
The report highlights several creators driving this growth, including Shahveer Jaffry, whose long-form reality content has attracted nearly four million subscribers, and WildLens by Abrar, where travel vlogger Abrar Hassan has gained more than 2.2 million subscribers by documenting journeys across more than 90 countries in Urdu and Punjabi.
Food content continues to dominate the platform, with Food Fusion becoming Pakistan’s first food channel to surpass one billion views and now boasting over five million subscribers. Food creator Rana Hamza Saif (RHS) has also built an audience of more than 1.6 million subscribers through travel and food-related content.
Educational and entertainment content is also experiencing strong growth. Minoqtopus, run by Minahil Temur, has gained recognition for in-depth video essays on social, cultural, and technical issues, while Something Haute, founded by journalists Aamna Haider Isani and Hassan Choudary, has established itself as a leading platform for Pakistani entertainment, television, and fashion commentary.
Google said Pakistan has developed one of the world’s most vibrant YouTube ecosystems, with creators producing high-quality, original content that continues to attract audiences both at home and abroad. The report suggests the country’s digital creator economy is expanding rapidly, positioning Pakistan as an increasingly influential contributor to the global YouTube community.
