Samsung has introduced its latest A-series smartphones in Pakistan, with the Galaxy A57 and Galaxy A37 now available for purchase through the company’s official website.
The pricing has caught attention, as both models sit close to each other. The Galaxy A57 is priced at Rs167,000, while the Galaxy A37 is listed at Rs150,000. The small gap has left many buyers weighing whether it makes more sense to opt for the higher-end model.
Market watchers believe that with such a narrow difference, many customers may lean towards the A57, which offers slightly better features.
Tough market conditions for mid-range phones
Samsung’s A-series has long been positioned as a mid-range option, but prices have steadily climbed in recent years. Devices in this category now often cross Rs130,000, placing them in a difficult spot.
Mobile dealers say sales of these phones have slowed. Buyers looking for affordable options are turning to brands such as Redmi, Xiaomi, Realme, OPPO, Infinix and Vivo. These companies are offering phones with strong features at much lower prices, often between Rs70,000 and Rs80,000.
At the same time, customers willing to spend more are choosing flagship models. Samsung’s own Galaxy S series, including newer premium devices, continues to attract buyers in that segment. Apple users, meanwhile, remain focused on the latest iPhone models.
This shift has left the upper mid-range category under pressure, with fewer buyers willing to spend above Rs120,000 unless they are moving to a flagship device.
Galaxy A57 and A37 specifications
The Samsung Galaxy A57 5G features a 6.7-inch Super AMOLED Plus display with a 120Hz refresh rate and a resolution of 1080 x 2340 pixels. The screen supports high brightness levels of up to around 1900 nits and is protected by Gorilla Glass Victus+. It is powered by Samsung’s Exynos 1680 chipset built on a 4nm process, paired with 8GB or 12GB RAM. Storage options include 128GB, 256GB and up to 512GB, without microSD card support.
In terms of cameras, the A57 comes with a triple rear setup led by a 50MP main sensor with optical image stabilisation. It also includes a 12MP ultra-wide lens and a 5MP macro camera. On the front, it offers a 12MP selfie camera with support for 4K video recording. The device packs a 5000mAh battery with 45W fast charging support and runs on Android 16 with Samsung’s One UI 8.5. It also features an in-display fingerprint sensor, stereo speakers, IP68 water and dust resistance, and support for 5G, Wi-Fi 6E, Bluetooth and NFC.
The Samsung Galaxy A37 5G shares a similar design and display, offering a 6.7-inch Super AMOLED screen with a 120Hz refresh rate and the same resolution of 1080 x 2340 pixels. It also supports high brightness levels and comes with Gorilla Glass Victus+ protection. However, it is powered by the slightly less powerful Exynos 1480 chipset, paired with 6GB, 8GB or 12GB RAM, and comes with 128GB or 256GB storage options.
For photography, the A37 also features a 50MP main camera with optical image stabilisation, supported by an 8MP ultra-wide lens and a 5MP macro camera. It includes a 12MP front camera with 4K video recording support. The phone carries a 5000mAh battery with 45W fast charging and runs on Android 16 with One UI 8.5, with long-term software update support expected.
In terms of build, the A37 has a glass front and back with a plastic frame, along with IP68 water and dust resistance. It also includes an in-display fingerprint sensor, stereo speakers, 5G connectivity, Wi-Fi 6, Bluetooth 5.4, and NFC depending on the market.
Market response awaited
With competition growing stronger and price sensitivity increasing among buyers, the response to the Galaxy A57 and A37 will be closely watched in the coming weeks.
The narrow price gap between the two models may shape buying decisions, but the broader challenge for Samsung remains unchanged. It must convince users that its A-series offers enough value in a market filled with lower-priced alternatives.
