Popular Pakistani cookie and dessert brand Crumble has officially announced its entry into Karachi, with the brand set to open at three locations across the city in November.
The announcement was made by Crumble founder Agha Abdullah on LinkedIn, revealing that Crumble Karachi will initially have outlets in Bukhari, Sindhi Muslim and Gulistan-e-Johar.
“Crumble enters Karachi. Three locations. Bukhari, Sindhi Muslim, Gulistan-e-Johar,” the founder announced, adding that the Crumble Karachi launch is planned for November.
Crumble Karachi launch date
According to the founder’s announcement, Crumble Karachi will launch in November 2026. However, an exact opening date for the three outlets has not yet been announced.
The founder referred to Karachi as the brand’s next major milestone, describing it as its eighth city and saying that the expansion means Crumble is now present in every major city in Pakistan, with further expansion planned.
The announcement is expected to generate significant excitement among Karachi foodies, who have previously had to rely on Crumble’s nationwide delivery service or wait for temporary appearances by the brand in the city.
Crumble Karachi locations
Crumble has confirmed three locations for its Karachi entry:
- Bukhari
- Sindhi Muslim
- Gulistan-e-Johar
The three-location launch means Crumble will have a presence across some of Karachi’s key commercial and residential areas from the beginning.
Exact addresses, outlet opening times and the individual opening dates for Crumble Karachi have not yet been disclosed.
From a GIKI side hustle to Crumble Karachi
The Karachi launch marks a major milestone for a brand that started as a small student venture.
According to Crumble’s official story, the business began in the dorm rooms of GIKI, where its founders initially operated a small cookie stall serving students, teachers and staff. The business later expanded into a formal venture in Chaklala Scheme 3, Rawalpindi.
Reflecting on the journey, the founder said Crumble was originally never intended to become such a large business. It started as a side hustle to help pay college fees, with an initial target of selling just 100 cookies a day.
The founder said the brand’s growth has been driven by its team, community and customers, while highlighting that one of the most meaningful aspects of Crumble’s growth has been the number of people who now rely on the business for their livelihood.
Crumble’s expansion across Pakistan
Crumble has grown from its GIKI beginnings into a nationwide dessert brand. Its official website currently offers nationwide shipping, while its online store features popular products including its Classic Chocolate Chip, Chocolate Lovers’ Assortment and Signature Assortment.
The company’s LinkedIn profile describes Crumble as a Pakistani dessert brand that began as a student-led cookie stall and has expanded its retail, nationwide shipping, corporate gifting and events operations.
The brand also operates an official mobile ordering app, which was updated on September 6, 2026, indicating continued investment in its digital ordering infrastructure ahead of its latest expansion.
When will Crumble open in Karachi?
For now, November 2026 is the only launch timeframe officially announced for Crumble Karachi.
The brand has confirmed the three areas — Bukhari, Sindhi Muslim and Gulistan-e-Johar — but has yet to announce the exact opening dates, addresses and timings for each outlet.
With the founder describing the expansion simply as “City of lights, this November,” Karachi residents can expect Crumble Karachi outlets to begin opening during November.
More details about the exact Crumble Karachi launch dates, addresses, timings and opening offers are expected to be announced by the brand closer to the launch.
