Toyota has officially launched the sixth-generation RAV4 in Japan, marking the next chapter for one of the world’s most recognisable SUVs. The new model arrives after its global debut in May 2025 and is offered initially with a hybrid-only setup, reflecting Toyota’s growing push towards electrification.
In Japan, the redesigned RAV4 starts at 4.5 million yen (Rs8.15 million in Pakistani rupee) for the Adventure grade, while the more premium Z grade is priced at 4.9 million yen (Rs8.87 million in Pakistani rupee). Both prices include consumption tax.
Toyota has also confirmed that plug-in hybrid and GR Sport versions are planned for release during the 2026 financial year, giving buyers more choice in terms of performance and efficiency.
Here’s a look at the new Toyota RAV4:
Engine and power
At the heart of the new RAV4 is a 2.5-litre naturally aspirated petrol engine paired with an electronic CVT. The engine is supported by two electric motors, one at the front and another on the rear axle, forming Toyota’s E-Four electric all-wheel-drive system. Combined, the hybrid setup produces 241 PS, offering strong everyday performance while maintaining fuel efficiency.
Although the Adventure and Z grades are easy to tell apart from the outside, both share the same dashboard and interior layout. The difference comes down to details, such as colour schemes used on the door panels and trim.
Standard features include 18-inch wheels, LED headlamps, synthetic leather seats, a 12.3-inch digital instrument display, dual-zone climate control and Toyota Safety Sense driver assistance systems. The Z grade adds a coloured head-up display and an electronic gear selector.
Toyota is also offering optional packages for buyers who want to personalise their RAV4. The Z grade can be upgraded with a Lifestyle package that includes a Modellista body kit and accessories, while the Adventure variant offers an Outdoor package designed for a more rugged look.
Beyond equipment, Toyota says the new RAV4 has been developed around three key ideas: diversification, electrification and intelligence. Three distinct styles are planned, including the upcoming GR Sport, while the use of Toyota’s Arene software platform allows safety systems and cockpit features to be updated and improved more quickly.
First introduced in 1994, the RAV4 helped create the modern SUV segment by blending city comfort with outdoor ability. Nearly 30 years later, this latest version aims to stay true to that original idea, offering a vehicle that fits both daily life and weekend adventures, while moving closer to an electrified future.
