Spotify has named Samar Jafri its RADAR Pakistan artist for Q4 2025. His singles “Main Rahun” and “Guzaarishein” have crossed a combined 23 million streams, with “Main Rahun” alone topping 14 million.
Additionally, More than half of his listeners are aged 18-24, underlining strong Gen Z appeal.
Why the RADAR designation can turbocharge Jafri’s next phase
RADAR is Spotify’s global discovery program that spotlights fast rising acts with prominent playlisting, editorial features, and marketing support.
For a Pakistani artist breaking beyond local scenes, that visibility can translate into rapid audience growth, industry attention, and better touring opportunities.
Moreover, Samar called the nod “the beginning of something I’ve been dreaming about for years,” framing the campaign as both validation and launchpad.
Streaming milestones and youth demographics driving repeat plays
Meanwhile, Samar’s mellow pop lyrics have turned online buzz into large numbers.
The 23 million plus combined streams anchored by 14 million for “Main Rahun” signal staying power rather than a one-off spike.
With over 50% of his listeners between 18 and 24, the music is landing where discovery happens most, in the Gen Z pocket.
International listenership shows Pakistan’s expanding digital music footprint
Samar’s audience now spans South Asia, North America, and the Gulf, illustrating how digital platforms are lowering barriers for Pakistani artists to build global communities in real time.
As Q4 unfolds, RADAR’s push is likely to amplify his catalogue, open doors to collaborations and festival slots, and set the stage for a larger project. Advancing both Samar’s trajectory and Pakistan’s presence on international pop maps.
