iPhone prices could see another increase in Pakistan after Apple announced plans to raise prices for its products globally because of rising component costs and an ongoing memory chip crisis, according to details on Thursday.
According to reports, Apple’s outgoing CEO Tim Cook confirmed that increasing production costs and supply chain pressures have made it unable to avoid price adjustments.
According to the reports, in an interview with The Wall Street Journal, Cook said that the company has been forced to consider price increases due to mounting costs.
“We’re doing our best to mitigate the huge increases that are being passed to us, and we’ve been trying to shield our customers from the increases, but the situation has become unsustainable,” Cook told the WSJ.
“There’s less supply at a time when consumers want devices and the memory guys are passing along huge price increases,” said Cook.
“We definitely need memory pricing and supply to return to reasonable levels for consumer products. That’s the bottom line,” he further added.
iPhone prices in Pakistan 2026
The decision is expected to directly affect the Pakistani market. Due to this, iPhones, MacBooks and iPads could become more expensive.
Unlike some other technology brands, Apple does not have an official local presence in Pakistan.
This means that the consumers can not benefit from regional pricing. They often have to pay prices closely linked to international markets.
In comparison, Samsung operates officially in Pakistan and has a local assembly plant. This allows the company to offer more competitive pricing despite global cost pressures.
The company recently launched its Galaxy S26 series in Pakistan at prices. These prices were considered more favourable compared to several international markets.
iPhone 18
Although Apple has not yet announced the exact amount or timeline of the price increase, the company is expected to reveal its new iPhone 18 lineup in the coming months.
In addition, upcoming MacBooks, iPads and existing Apple products could also become more expensive later this year.
This is because of growing demand driven by artificial intelligence technologies and ongoing shortages of key components.
