Instagram is introducing some new features, including long-form videos of up to 90 minutes, as it expands beyond short clips. The new format, called Features, is designed to give creators more space for full-length content. Instagram head Adam Mosseri and product vice president Tessa Lyons announced the changes on October 26. The company is testing horizontal videos that can run for as long as 90 minutes. The format may suit podcasts, interviews, vlogs, comedy shows, and other extended videos.
Instagram has already tested Features with some creators in Brazil. It is now expanding the test to selected creators in the United States. The update connects short videos with longer content. Instagram is also testing a tool called Clips as Reels. It allows creators to link up to eight short Reels to one full-length video. Viewers can watch a clip and then open the longer video without leaving Instagram. This setup could help creators use short clips to attract viewers to complete episodes. For example, a podcaster could post a short highlight and link it to the full conversation. Comedians and interviewers could use the same approach to promote longer productions.
Instagram is also working on a Series option. This feature will let creators group related Reels around a topic or story. It could make episodic content easier to follow on a creator’s profile. Instagram has been testing Series and plans to expand access over time. The company is also developing its video experience for television screens. Longer horizontal videos could support viewing through Instagram’s TV app, as well as on mobile devices. The move reflects changing viewing habits, as audiences increasingly watch creator content on larger screens. Instagram is introducing some new features, including long-form videos of up to 90 minutes, to give creators more ways to publish content on the platform. The changes may also help Instagram keep viewers inside its app instead of sending them to other video services.
However, the new tools remain in testing, and availability is limited. Instagram has not confirmed a general release date or detailed monetisation plans for the format. Creators should therefore check official updates before changing their publishing plans.
The new direction marks another effort by Instagram to support both short-form and long-form video. Reels will remain important, while Features could provide more room for full episodes and extended storytelling. The impact will depend on how widely Instagram rolls out the tools and how creators and viewers respond.
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