Pakistan’s mango export season has opened amid mounting challenges, with exporters scaling back expectations as lower fruit production, rising shipping costs and regional tensions threaten one of the country’s most valuable agricultural exports.
Industry representatives have reduced this season’s export target to 80,000 tonnes, down sharply from 110,000 tonnes exported last year. The cut reflects growing concerns over a difficult business environment that has raised costs and disrupted access to key overseas markets.
According to the Pakistan Fruit and Vegetable Exporters, Importers and Merchants Association (PFVA), export earnings are now expected to range between $75 million and $80 million, compared with about $110 million earned during the previous season.
A major concern for exporters is the ongoing instability in the Middle East. Gulf countries, which buy roughly one-third of Pakistan’s mango exports, are facing supply disruptions linked to regional tensions. Exporters fear that uncertainty in the region could affect demand and delay shipments during the peak export period.
The crisis has also pushed transport costs to record levels. Sea freight charges for Gulf destinations have risen several times over compared with last year, while air cargo rates have more than doubled. Higher fuel prices within Pakistan have added further pressure by increasing the cost of moving fruit from orchards to packing facilities and ports.
Beyond trade and logistics issues, growers are also dealing with a weaker crop. Industry estimates suggest this year’s mango production may be around 20 percent below the country’s average annual output of 1.9 million tonnes. Unpredictable weather, climate-related stress and disease issues in orchards are being blamed for the decline.
Exporters say the challenges facing the sector go beyond a single season. They are calling for greater investment in research, improved orchard management and technical support for farmers to help improve fruit quality and increase productivity.
Despite the setbacks, exporters remain determined to maintain Pakistan’s presence in international markets. However, they warn that achieving even the revised export target will require swift government support, smoother freight operations and stronger coordination with overseas buyers. Without timely action, the country risks losing export revenue and market share in an increasingly competitive global market.
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