Twitter has returned in the market with a new social media platform relaunch called Twitter.now.
As per the post on X by Pubity, the new platform was launched by the officials after a legal dispute over whether Elon Musk’s X had abandoned rights to the original Twitter name and branding.
Twitter.now
US-based technology review website Ars Technica, located in 1 World Trade Center, claimed that Twitter.now was launched by Virginia-based startup Operation Bluebird on Monday, which is seeking to revive the Twitter identity after Musk acquired the company in 2022 and renamed it X.
The startup’s co-founder Stephen Coates said the company had decided to launch rather than wait for the legal dispute to be fully resolved.
Operation Bluebird argues that Musk’s decision to replace the Twitter name and branding created an opportunity for the company to claim the trademarks associated with the former platform.
Musk’s X Corporation sued the startup last year and asked a US federal judge to prevent it from launching a new service using the Twitter name.
However, during a hearing in April 2026, US District Court Judge Colm Connolly gave a tentative ruling suggesting that X may have abandoned intellectual property claims relating to the words “tweet” and the Twitter bird logo, and potentially the “Twitter” name itself.
The judge has not yet issued a written ruling.
Despite the unresolved legal questions, Operation Bluebird says it believes X has abandoned its rights to the Twitter and tweet trademarks.
Coates, who serves as Operation Bluebird’s general counsel and previously held the same role at Twitter before Musk’s takeover, said the company had investors and a working product and was ready to launch.
The new service, Twitter.now, aims to bring back the familiar Twitter identity while competing with Musk’s X.
The launch does not mean the legal dispute over the Twitter trademarks has been finally settled.
The outcome will depend on further court proceedings and the judge’s eventual written ruling.
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