Pakistan-based Buraq Automobile plans to begin locally assembling premium bikes in January 2027, potentially reducing prices by several hundred thousand rupees.
The company’s chief executive, Mobeen Ahmed, told the media that an assembly plant is expected to be ready by December 2026.
Buraq Automobile is the official importer and dealer for Benelli, Moto Morini and QJMOTOR motorcycles in Pakistan.
The company plans to start assembly with the Italian brand Moto Morini, beginning with the Alltrhike 450 adventure bike. A 300cc adventure motorcycle is expected to follow.
Ahmed said another international motorcycle brand would also be assembled locally, but its name has not yet been announced.
According to Ahmed, the locally assembled Moto Morini Alltrhike 450 could cost Rs19.95 lakh, compared with Rs26 lakh for the imported version.
This would mean a reduction of about Rs6 lakh, or 23%, if the proposed price is confirmed.
Ahmed said the prices had been calculated using the existing duty structure. If the government approves a proposed auto policy that reduces duties on motorcycle assembly kits, prices could fall further.
Buraq Automobile also plans to introduce locally assembled motorcycles using electronic fuel injection (EFI) technology.
EFI systems control fuel delivery electronically, while carburettors use a mechanical system to mix fuel and air.
Ahmed said EFI motorcycles could offer better acceleration, more power and improved fuel economy compared with carburettor-equipped bikes in the same category.
However, the limited availability of mechanics and service centres capable of repairing EFI motorcycles could pose a challenge for buyers.
If the plan goes ahead, local assembly could make premium motorcycles more affordable and introduce new technology to Pakistan’s motorcycle market.
